Good food makes good food, but there’s more to our story than that. From using compostable packaging to fundraising to support Canadians living with Multiple Sclerosis, we strive to make a positive impact in our community.
“The social media tactics allows us to be able to communicate specials and community involvement to the people of Wetaskiwin.”
Campaign Tactics Deployed
The campaign employed a strategic mix of print, social, and digital tactics to effectively convey A&W Wetaskiwin’s current features, community involvement, and charitable initiatives. Through targeted Print (ROP) advertising, the campaign aimed to increase foot traffic by promoting specials. Social media engagement focused on informing the public about A&W’s impactful community programs and charities. Digital advertising complemented the ROP efforts, extending the reach of A&W’s messaging to a broader online audience.
• Newspaper Print Advertising
• Social Media Advertising
• Digital Display Ads (HTML5)