Charcuterie on the Pier
Discover the triumphant success of the Charcuterie on the Pier event hosted by Sheila’s Catering at the picturesque White Rock Pier. This case study unfolds the strategic journey encompassing phases of awareness creation, sponsor recognition, and ticket sales, achieved through a diverse array of meticulously planned and executed campaign tactics.
Owner, Wes Levesque, and the organizing team sought to leverage Black Press Media’s expertise and tactics for the Charcuterie on the Pier event hosted by Sheila’s Catering at White Rock Pier. Their objectives encompassed three key phases tailored to maximize impact: firstly, to generate widespread awareness for the event; secondly, to highlight event sponsors and provide detailed information to potential attendees; and finally, to drive ticket sales with a specific target of 1,200 tickets. The collaboration involved deploying a comprehensive mix of organic and paid strategies across various platforms, including social media, digital channels, and print media. The phased approach, strategically ramping up closer to the event, aimed to achieve optimal results in meeting these goals.
“Black Press Media has been such an incredible partner to work with. They were so supportive all the way. We feel the ROI we received was just incredible. We would not have had a sell out like we did without them.”
Campaign Tactics Deployed
• Organic Social Media Posts and Videos
• Social Media Ads
• TikTok (Organic and Sponsored)
• Impress Branded Content
• Newsletter Ads
• Pre-roll Video
• ROS Ads and Mobile Footer Ads
• Outstream Carousel and Video
• Newspaper Print Advertising (Full, Half, and 1/4 Page)
• Home-Page Takeover