Donna Purcell QC Law

Donna Purcell QC Law is a client-first and innovative Alberta-wide law firm with offices in Gasoline Alley, Calgary, Red Deer, and Edmonton. Our firm offers timely and cost-effective services and we meet the client where they are, including in-person and through videoconferencing. As a trailblazer in digital transformation, DPQC Law is capable of offering legal services at our fifth ‘location


Donna Purcell’s primary objective was brand establishment in Central Alberta. As a newcomer, her focus was to enhance visibility and familiarity within the community, establishing a strong and positive presence.

“Black Press Media listens to you, takes your ideas  and delivers content that not only has effective messaging but gets delivered across all media platforms”

Campaign Tactics Deployed

Donna Purcell’s multifaceted branding campaign employed a strategic combination of Social Media Advertising, Programmatic, and Print Advertising. Through targeted social media efforts, Donna enhanced her brand visibility and engagement. The use of programmatic advertising provided an automated and data-driven approach to reaching her audience, ensuring efficient ad placements. Complementing these digital tactics, print advertising offered a timeless and tangible connection with the community. Donna’s commitment extended beyond advertising, with a weekly column titled “Lady Justice” adding depth to her brand narrative.

• Social Media Advertising:
• Programmatic Advertising
• Newspaper Print Advertising

Campaign Results & Success

Donna Purcell’s two-year advertising journey resulted in notable success. Enhanced brand recognition and positive community engagement were observed, solidifying her presence in Central Alberta. The weekly column, “Lady Justice,” contributed to her multifaceted approach, fostering a deeper connection with the audience. The KPIs offer a quantitative insight into the effectiveness of the campaign, highlighting the positive outcomes achieved in Donna’s ongoing branding endeavors.