Fully Charged Live Canada

Fully Charged, the world’s number 1 home energy & electric vehicle channel brought its smash hit event, Fully Charged LIVE for the first time to Canada at the Vancouver Convention Centre in Vancouver, BC. Founded and hosted by Robert Llewellyn (Red Dwarf, Scrapheap Challenge, Carpool) the Fully Charged SHOW. It  is not solely about Electric Cars but is about Electric Vehicles of all shapes and sizes, and is investing heavily in Home Energy and Clean Energy solutions too.



Fully Charged Live came to Canada for the first time in September 2023.
They reached out to us for further help selling tickets to the event & spreading awareness amongst the lower mainland via our multi tactical approach. They turned to Black Press Media following concerns that existing strategies were not meeting their expectations.

“We couldn’t do this without great partnerships and Black Press Media was just instrumental in helping to bring Fully Charged to Canada and help lots of people come out and enjoy.”

Campaign Tactics Deployed

Our plan was to use the Black Press Media audience and a multichannel approach to saturate the market to generate as much awareness before the event as possible. We also included event coverage to continue to share and grow their audience for future events & bring people in for day 2 of the event.

• Impress Branded Content
• Social Media Advertising
• Newsletter Ads
• Newspaper Print Advertising
• Video Ads
• Promotion Video Tactics (Black Press Media Network)
• Contesting with data & opt-in gathering
• Day of event coverage  – on site contest booth & social media coverage

Campaign Results & Success

The Fully Charged Live campaign achieved remarkable success, primarily attributed to its exceptional penetration into local markets. The campaign’s ability to effectively tap into and resonate with the local audience played a pivotal role in driving the event to a sell-out status. The strategic focus on understanding and connecting with the unique characteristics of the Canadian market proved crucial, contributing significantly to the campaign’s overall triumph and ensuring the event’s overwhelming success.